The One Club tapped the creative minds at Cliff Freeman & Partners to come up with a campaign alerting the adgrunts of the world to their upcoming show May 9-11. The result: a multi-media campaign that warns any potential no-shows that "There's No Excuse for Missing the One Show."
A mock novelty catalogue that reads like a page from The Worst-Case Scenario Survival Handbook, it's supported by an online store (www.oneclub.org/noxcuse), 1-888 number (1-888-NOXCUSE) and "infomercial" spots peddling such disaster-relief/prevention items as radiation suits, condoms, bolt cutters and clean urine samples.
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