Footlocker/Nike "The Next Baddest" (2014) :120 (The Netherlands)

Kevin Durant inspires us to get out there and be the next baddest and ignore all the haters and prove them wrong in this Nike Ad for Footlocker.

WESTERN EUROPE TVC
NIKE
Ed Collin Brand Communications Director, Europe
Nicolas Kettelhake Brand Communications Director, Western Europe
Marco Palermo Brand Communications Manager, Western Europe

FOOT LOCKER
Tim Cincotta Vice President Marketing, Europe
Amandine Bigaret Brand Director, Europe

US TVC
NIKE
Steve Henderson Brand Communications Director, North America
Cindy King Senior Account Brand Director, North America

FOOT LOCKER
Matthew Schade Director of Brand Connections, North America

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Alvaro Sotomayor, David Smith
Art Director Victor Monclus
Copywriter Will Lowe
Head of Broadcast Production Joe Togneri
Broadcast Producer Ross Plummer
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Kathryn Addo
Account Manager Jorge Fesser, Luke Purdy
Project Manager Janna Harrington
Business Affairs Michael Graves, Dusty Slowik
Head of Studio Jackie Barbour
Studio Artist Noa Redero

FILM PRODUCTION
PRODUCTION COMPANY BELIEVE MEDIA
Director Anthony Mandler
Director of Photography David Devlin
Producer Kim Bradshaw
Executive Producers Liz Silver, Luke Thornton
EDITING COMPANY WHITEHOUSE POST LONDON
Editor Stephen Dunne (Europe), Sam Gunn (US)
Executive Producer Bebe Evwaraye

AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee

MUSIC
Artist / Title Benjamin Price, Alex Nichols-Lee - ”The Baddest Remix”
Music Company Wave Music

POST PRODUCTION GLASSWORKS AMSTERDAM
Flame Kyle Obley
Colorist Scott Harris (Glassworks), Tom Poole (Company 3)
Managing Director Olivier Klonhammer