Bass Pro Shops - The Tracker / Memories (2024) :30 (USA)

For people who have never seen a Bass Pro Shops in real life, I feel like I should tell you that visiting one is like walking into a miniature theme park, dedicated to all things hunting, fishing, and spending as much time as humanly possible outdoors. For my fellow nordics, think "Fjällräven" on LSD. I brought my daughter to one and now it's her favorit shop, no lie.

Anyway, the commercial shows why the shops are like this, as founder Johnny Morris and his dad were the outdoorsy types and together they built the Tracker, a more affordable boat than the competition. “Happy memories just come easier on the water,” they conclude. But once you're in the shop you'll find it's not just on the water, it's anywhere outdoors and they have lots of affordable things you may need for camping, hiking, fishing, hunting etcetera and so on.

And if skateboarding is your thing, they have awesome cargo pants that survive hundreds of falls and skids in cement bowls. Just ask my daughter.

This ad aired the second half of the game.

Ad agency: In-House