Y&R Interactive Israel shares some creative work

Y&R Interactive Israel has submitted some fun interactive work for three different campaigns to share with all you adgrunts.

Pump up the volume
This campaign we have created for Logitech company that markets computer sound systems. The aim was to show how powerful their systems really are. The creative is based on interactive video. It took a team of 15 people, a producer, art director and hairstylist to film the piece. So turn up the volume and get with it. Check it out here.

Toshiba – Don't even go there!
A simple and compelling way, to translate and let surfers experience first hand, the brand's positioning: "The sharpest". All cursors attempting to fly over the Toshiba "No go area" are automatically shredded. We dare you to try. See it here.

Go beyond – break out of the box
The challenge was to come up with a creative way of telling Isracard customers, their credit card allowed them to extend their credit limit. The answer was simple – cut away from the imposed banner frame and expand it beyond its boundaries. See it in action here.