WTF virtual WTC?

Oh now here's quite possibly the most bizarre twist on the million pixels page, ever. Ever.

It's the "your" World Trade Center page where you can "rent a floor" to place your ad link. Because you really want your brands name on the 84th floor of the wtc2, right?

So what is the "your wtc"? Well, their FAQ says "It's the virtual WTC. It begins to exist when the WTC in NYC didn't exist any more. " Does it now? Or I mean, did it now? This is just too darn weird.