Volvo Truck and Forsman&Bodenfors decide to play a serious prank on a poor unsuspecting valet working a Casino in the Italian Rivera. The entire evening is staffed by actors, the luxury sports cars are rented, the crowd and paparazzi are in on it, and the young lad who come to work as the valet of the evening has no idea. So as car after car pulls in, he's just doing his job. That is, until a Volvo Truck pulls in.
#Prankvertising. Like testimonials and talking heads, it'll never go away.
ad agency: Forsman & Bodenfors
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