Volvic - “The Giant” / “La Force du Volcan” (2014) (France)

The Volvic Power of the Volcano campaign was developed at Y&R Paris by creative director Pierrette Diaz, art directors Jerome Billet and Xavier Reye, designer Matthieu Vivinis, agency producers Valerie Montiel and Estelle Diot. Volvic’s commercial, “The Giant”, also known as “La Force du Volcan” (The Strength of the Volcano) was designed as an aesthetic and powerful evocation of the evolution of Planet Earth, from explosive beginnings to the present day, the story of the immortal strength of the volcano and its treasure, the water of Volvic

Produced by Gang Films
VFX by Digital District
Head of post: Peggy Tavenne

VFX artist Julien Fabbris, 3D VFX artist Thomas Brand, VFX producer David Danesi, VFX shoot supervisor/tracking artist Pierre Pilard, Flame artist/compositor Bruno Maillard, matt painters Xavier Reye and Fabien Roumazeilles, 3D lead/animator Romuald Caudroit, lead texture artist Laurent Guarin, modeller Kevin Monthureux, modeller Jimmy Cavé, renderer Nicolas Belin, producers Jean-Marie Ravot, François Schmidt and Lolet Ong.

Director: Johnny Green