Volkswagen - The world's largest sedan? (1968) printad (USA)

That little thing? The largest?
The world's largest sedan?
Well, certainly not in length. And, most assuredly, not in width.
But when you start counting the things you can get inside its trunks, that's quite another story.
Suddenly our little Squareback becomes the world's largest sedan.
Here are the cold hard facts:
The trunk on the largest conventional
sedan measures 22 cubic feet. (And some of this room is taken up by a spare tire.) The Squareback will carry four passengers and 31.2 cubic feet of things. And with the rear seat down you get a giant 48.9 cubic feet of carrying space.
How did we make it so big?
It's really not too complicated. Where most cars have an engine, we have a trunk. (Our engine is tucked behind the
Volkswagen Squareback
rear wheels where all good VW engines are tucked.)
And where most cars have a flashy rear deck, we have more car. (This is what makes a Squareback a squareback.)
But even with all this space, the Square- back is only 7/2 inches longer than the bug.
Which makes the world's largest sedan also one of the world's smallest.

Ad agency: Doyle Dane Bernbach (DDB), New York