Volkswagen / Rolighetsteorin / The Fun theory - Garbage Can - (2009) 1:27 (Sweden)

http://www.rolighetsteorin.se/en/ Is a site launched by DDB Stockholm for Volkswagen. The idea is that something that is made fun to do, is the easiest way to change people’s behavior for the better. Save energy, change lazy habits - anything at all. On the site you can participate in a competition of adding your own fun theories to find fun ways to change behavior. You can win 2500 Euro and expect a VW logo slapped on to the end of your idea as an afterthought because, honestly, what on earth does this have to do with that reliable German car?

Ad Agency ; DDB Stockholm
Creative lead: Andreas Dahlquist