The Vallenato Legend Festival - guacharaca

The Vallenato Legend Festival is one of the most important cultural expressions in Colombia.
A generator of talent and folklore that Supertiendas Olímpica, in its version No. 54, wanted to show
his pride in celebrating this tradition and being one of the official sponsors of the event.

"For this, we elaborated a graph that denotes the joy and expressiveness of its protagonists on stage, where the tricolor of retail and the shape of its logo are containers of a graphic with dynamic shapes, where the accordion, the box and the guacharaca seem to dance to the sound of the figure of an accordion player in the maximum degree of exaltation and inspiration of him."

"All this accompanied by a phrase that exalts talent and culture as undisputed kings."