TRANSMISSIO - Skidiving / "Dying happens in life" (2022) :90 (France)

ROSA Paris has created this rather cartoonishly slapstick ad for a very serious topic. It all begins in a small airplane, where people prepare to skydive. As they all jump out, the instructor realizes a big mistake, someone forgot their shoot. Cut to an obvious doll bouncing off a water tower, and our story begins. Our unkillable skydiver must get home to tell his wife the combination to the safe, even if he has to be dragged behind a car to get there. 

Very silly, but reflects a serious problem. If you die, does your family know what to do, where your insurance is, how to get into the safe?

At the end of 2019, in France, unclaimed life insurance policies amounted to nearly 5.5 billion euros*, and unclaimed estates, left without specified heirs, number in the thousands every year. Even more, in the event of death, family members only have 6 months to file the declaration of inheritance: all that time spent calculating the estate, establishing the list of the deceased's assets is time wasted, not to mention leaves open the risk of forgetting important things**.

Those findings are what inspired the creation of the TRANSMISSIO project in 2021 by 6 founders.

TRANSMISSIO is an online platform that allows its members to identify, organize and save a set of important information in anticipation of their death: the complete inventory of their material and patrimonial goods, the digital memories they wish to leave behind, as well as their wishes and instructions for the organization of their funerals. Upon death, all their information will be automatically transmitted in its entirety to the different recipients that they’ve designated on the platform.

TRANSMISSIO allows members to peacefully prepare their transmission in a simple and organized manner so they can be sure that no part of the estate they’ve built throughout their lives, whether material or immaterial, will be forgotten, lost, or disputed.

"Communicating about one's service when one is helping people anticipate their death is not easy... But when we discovered the script and the off-beat approach it brings, we were immediately hooked! We play down the subject while getting the message across."

Said Emmanuel Werba, co-founder of TRANSMISSIO

The payoff is as offbeat as the advert, "Dying happens in life". Well, yes, it does. At the very end of it.

AGENCY : ROSA PARIS

Agency co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

Creative Director: Gilles Fichteberg, Jean-François Sacco

Copywriter : Julien Perrard

Art Directors: Mathilde Colson, Maxime Dagault

Account Director: Lola Abourmad

Group Manager: Clara Bizet

Advertising Manager: Lisa Duchein

Social Media Manager: Léo Richard

Production Manager: Elodie Jonquille

Communication Director: Lauren Weber-Staricky

Communications Officer: Manon Grébert

PRODUCTION : BIG

Director: Jean-Baptiste Saurel

Producer: Kasia Staniaszek

Production manager: Nicolas Avram

Sound production: Schmooze

Composer : Sanjiv Sen (editor Ultra Schmooze)

*Caisse des dépôts ** Article Dossier Familial , June 2020