This spot for Total oil is amazing. Touted as the oil to keep your engine young. The star of the spot is a robot representing the youthful engine. He's pushed to the brink in all kinds of weather but always stays his true charming self. He kind of reminds me of RoboCop but more of a ladies man. Very silly but very fun. The frenzied soundtrack helps, too.
Brand: Total
Brand Management: Blandine Ruty, Laurent Decroix
Agency: BETC
Agency management: Jean-Charles Caboche, Alexandre George
Albert Prénaud
CD: Jérôme Galinha
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Orizet
Copywriter: Dominique Marchand
Traffic: Léna Lebras
Production house: Wanda
Producer: David Green
Director: Keith Bearden
Sound: Schmooze
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