TF1 / Bumper idents redesigned to show inside of things - (France)

I've always been fascinated by bumpers and want to make a series one of these days, they're a fun piece of micro-branding where visual wins every time. These bumpers created by Paris based visual art co Naked have the simple idea to start and end the advertising block with the same bumper. The first leading into the commercial block shows one thing, the second look at the same thing shows a 'behind the scenes' you may not expect or a twist to the original thing. Inside the bathtub, the foam is actually beaten eggs. Inside the cameraa, a flip-book creates the animated hummingbird. The bumpers have a precise visual language, and identify the channel and commercial break with ease. Naked used Maya, Cinema 4D and After Effects and "many many coffees" to create these idents.

Ad agency: Naked Compagnie
Client / TF1
Concept / Design & Creative Direction : NAKED ©
Produced by NAKED ©
Director : Patrick Delobelle
Senior Art Director / Designer : Benoît Bayart
Senior 3D Artist : Upper First team and Corentin Seguin de Broin - Jonathan Roméo - Pedro Carvalho Gomes
Junior Art director : Seydou Koné
Compositing : Laura Saintecatherine
Music : StartRec