Syoss "The Thief" (2017) 1:20 (Switzerland)

Walker Zurich turns a bad hair day into a metaphor. Commuters are getting robbed every day by a nasty thief who steals your morning time. Those extra precious minutes that would have contributed to your grooming are snatched away, leaving you to run for the train and arrive to work disheveled. And it happens to everyone-- except the SYOSS girl of course. She looks fabulous as always. While this spot would have benefitted from a shorter edit (a 45 second version would have been more than enough) the technique is fun and the film looks great. Kudos to the DP.

Agency Walker Zurich Pius Walker: Creative Director Account Director: Cornelia Nünlist Writer: Roger Beckett Art Director: Stefanie Huber Strategy & Concepts: Catherine Elf CEO (Inhalt&Form): Dominik Stibal Creative Director (Inhalt&Form): Karin Estermann Project Manager  (Inhalt&Form): Manuela Marty Marketing Manager (Henkel Beauty Care): Christian Volk Executive Producers (Cobblestone): Pieter Lony & Juri Wiesner Director of Photography (Cobblestone): Joachim Zuncke First Assistant Director (Cobblestone): Franziska Krentzien Director of Photography: Joachim Zuncke Lighting (Cobblestone): Philipp Gerhardt Styling: Imke Hille Hair/Make Up/Special Effects: Nadin Wagner Editor: Alex Kutka Compositing Artist: Sven Schönmann Postproduction Supervisor: Tanja Bruhn Sound design: Michael Krüger & Christopher Szillat Music: Lukas McNally & Tim Knapp