The sound for the international campaign for Belgian beer brand Kasteel - Belgium

In today's world of abundant content, emotions are a crucial aspect of storytelling. While stunning visuals are essential, music also plays a significant role in evoking emotions. A well-crafted composition can immerse you in the narrative, provide context, and give you goosebumps. To create the perfect musical accompaniment for their project, Geronimo and Jef Boes approached Peter Baert, a renowned film composer and head of the esteemed sound studio Raygun in Brussels. Despite being internationally acclaimed for his work on Hollywood production "The Water Man" in 2021, Baert was thrilled to take on this new project. Despite having a modest budget, he managed to create soundtracks that perfectly captured the essence of each country involved. To ensure authenticity, Baert invited local artists from each country to contribute to the music-making process. These soundtracks will soon be available on Spotify for all to enjoy.

Client: Brouwerij Vanhonsebrouck
Brand: Kasteelbier
Client Contacts: Xavier Vanhonsebrouck, Michiel Clycke, Frederic Boulez
Agency: Geronimo Brands
Creative Director: Gertjan De Smet
Creation: Gertjan De Smet & Jef Boes
Campaign Strategy: Maarten Van Daele, Gertjan De Smet
Production Agencies: Geronimo en Initials L.A.
Film Director: Jef Boes
Research: Lise Everaert, Dorien Matthys, Axelle Leus
Production lead: Lise Everaert
Local Producers: Maud Hezard (France), Anna Vyalova & Alexander Biervert van Andy Fiord Production (Russia),
Patrick Daly van Yoke Productions (Ireland), Rina Gluckman & Kamila Chantov van Untitled_Tlv (Israel), Noam Harary
van Gum Zoo Pictures (USA), Lise Everaert & Axelle Leus van INITIALS L.A. (Holland)
Casting agencies: Enjoy Models Management (France), Street casting (Russia), S.A. Ireland (Ireland) Street casting
(Israël) Street casting (USA) Steet Casting (Holland)
Local Cast: Adrien F. (France), Ilya M, Nickolai P, Anton T (Russia), Tanya V (Ireland) Kalman G (Israël) Emily S., Grant G.
(USA), Stijn D. (Holland)
Project Management: Lise Everaert, Loy Goossens
DOP: Stefan Van Diest, Ivo Nelis (France)
Camera Rental: The Movie Lot
1st AC: Patrick Nishimwe
Ga!er: Louis Philippe Beauduin
Post-Production Geronimo Brands
Head editor: Bram Dutry
Supporting editors: Olivier Lambrecht, Helena Overlaet Michiels, Sander Denayer
Color Grading: Tom Mulder, Francois Dubois
Art Direction: Gertjan De Smet
Motion & FX: Birger Platteuw, Sander Denayer
Sound Design & Mix: Raygun
Composer: Peter Baert
Sound design & Mix: Klankwerk (France)
Composer: Thomas Houthave (France)
Photographer: Jef Boes
Photo light & digital assistant: Louis Philippe Beauduin
Photo Retouche: Eclipse retouch
Campaign URL: vanhonsebrouck.be/kasteel-echte-rijkdom-vind-je-overal/