The refugee crisis isn’t just a story on the news – it’s happening here and it’s happening now. This spot picks up where the last one from two years ago left off. It's still just as visceral as ever. The first spot racked up more than fifty million views. Why not recreate it or do a follow up? As a part two sequel though, it starts to make it feel more like a story, as opposed to reality. At least to me. But that's the problem with good advertising. See the original one from 2014.
Video credits
From Don't Panic:
MD: Joe Wade
Creative Director: Richard Beer
Project lead: Sam Adams
Production:
Director: Tom Green
Producer: Paz Parasmand
Exec Producer: Jon Chads
Lily: Lily Rose
Editorial Company: Whitehouse Post
Editor: James Forbes-Robertson
Save the Children:
Deputy Director of Creative: Jess Crombie
Head of Creative Delivery: Nicole Itano
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