Santorum acronym fail: Just launched "CUM"

Poor Rick Santorum, first he's hounded so long on the internet by Dan Savage that his name has become synonymous with a dirty sex acts side-effects when you google it.. And now he's launched Conservatives Unite Moneybomb.. ie: CUM

Clearly, nobody who works for him ever thought of what the acronym spelled. Or did they and are just after the side-effect of extra eyeballs looking at the page garnered when the entire internet passes a link around and laughs? They might actually have learned something from Dan Savages campaign. Please tell me this is the case, I refuse to believe people are this stupid.