Samsung's latest campaign is set to the tune of Shirley Ellis' "I See It, I Like It, I Want It" and showcases the revolutionary capabilities of the brand's two foldable phones.
The Galaxy Z Fold2 boasts a tablet-like screen that can fold into a compact size, allowing for seamless multi-tasking, gaming, and media consumption. Meanwhile, the Galaxy Z Flip 5G allows for hands-free video calling and easy selfies without the need for a tripod. With both devices pushing the boundaries of mobile technology, the question is not whether to get a foldable phone, but rather which one to choose.
Ad agency: Ogilvy, New York
Director: Henry Scholfield
Song: Shirley Ellis - I See It, I Like It, I Want It…
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