Sales Guys get frustrated over Alltel in new ad campaign

Campbell-Ewald is launching a fully integrated advertising campaign to support Alltel's My Circle feature. The new campaign, called "Sales Guys," is an evolution of the popular "Icon" ads from earlier this year. Superadgrunts,
click here or on the screenshot below to view the new spot.

"Sales Guys" represent four of Alltel's competitors who come together out of their frustration over the success of "My Circle." The campaign begins with traditional television, radio and print as well as event marketing, Hispanic advertising and interactive elements including online advertising and Webisodes.

The first national television advertisement within the "Sales Guy" campaign, entitled "Food Court," showcases the four employees on their lunch break discussing the impact of "My Circle," and concluding that they must to do something to "stop it." "Food Court" will air nationally on cable networks including MTV, TNT, ESPN, as well as on Univision and Telefutura affiliates and more than 350 local network affiliates in more than 60 DMAs.

The campaign also features an interactive component, which includes online advertising as well as a variety of video and interactive experiences on select websites and on alltelcircle.com. A series of Webisodes on alltelcircle.com features Alltel's "Chad" visiting the "headquarters" of the competition and engaging in dialogue as he tries to reach each wireless company's CEO to educate them about the benefits of "My Circle" and how they can now all be friends.