Posten Delivers Stormy Climate Romance With An Important & Timely Message

For the fourth year in a row, Posten (The Norwegian Postal Service) has launched a new and bold Christmas Campaign. After the love “When Harry met Santa” received last year, there's a slightly more serious story to tell this year. One of all the contradictions and conflicts that lie within us all when it comes to climate change. Namely the Christmas season where consumption and climate change stand in stark contrast. 

The insight for this year’s Christmas ad comes from PWC Norway's Climate Index, which shows that among the 100 largest Norwegian companies, only 10 has cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10. If we are to reach the climate goals, more companies must contribute. It is time that the business community takes more responsibility. The hope is that this year's Christmas campaign will motivate other companies to step up their climate action and be inspired to contribute. The Christmas ad is created by Norwegian creative agency POL and produced by Arts & Sciences and directed by Sean Meehan.  

A part of the problem - and the solution 

We see that climate change and environmental issues are important and particularly engage the young, but we also want this campaign to reach broader and emotionally engage older audiences that sit on top in the corporate world. The climate summit (COP27) in Sharm El Sheikh has attracted attention in recent weeks. The evidence is clear – we can still do something to reach the 1.5 degree target, but we need to act now. Being one of the Nordic region's largest logistics companies, Posten is aware that we are part of the problem. Since 2012, Posten has cut 51 per cent of its CO2 emissions, and all distribution will be emission-free by 2030. This is also the key for Posten, to turn it into something positive, see the possibilities and be part of the solution, says Monica Solberg, Marketing Director at Posten. 

Credits: 

Contact info: 

Posten (The Norwegian Postal Service) – Monica Solberg, Marketing Director for Posten – mob: +47 90173508 

POL – Marius Eriksen, Account Director – mob: +47 92035110 

Client: Posten (The Norwegian Postal Service) 

Client Contacts: 

Campaign Manager: Hege Barbara Aarhus 

Marketing Director: Monica Solberg 

Creative Agency: POL  

Copywriter: Rikke Sofie Jacobsen  

Art Director: Pia Emilie Lystad 

Planner: Simon Karlsson 

Account Director: Marius Eriksen 

Account Manager: Kristin E.B. Scheele 

Designer: Benjamin Rogers  

Motion Designer: Ole Jacob Bøe Skattum 

Production Company: Arts & Sciences  

Director: Sean Meehan 

DOP: Sean Meehan 

Executive Producer/Producer: Sam McGarry 

Executive Producer: James Bland 

Head of Production: Lauren Highman 

Goody Bag (A&S rep Scandinavia): Tom Rickard 

Line Production: BAS Productions  

Producer: Andrej Caruso 

Production manager: Alja Primec 

Production designer: Miha Knific 

Costume designer: Valter Kobal 

Editorial Company: Cut+Run 

Editors: Moss Eletreby + Steve Gandolfi 

Junior Editor: Moss Eletreby 

Assistant Editor: Thomas De la Rosa 

Managing Partner: Michelle Eskin 

Executive Producer/Partner: Amburr Farls 

Head of Production: Brady Fiero 

Producer: Brian Scharwath 

Sound Mix: Massive Music  

Sound Design: Simon Kane 

Foley:John Simpson/  FeetnFrames 

Final Mix: Simon Kane 

Music: Turning Studios 

Composer: Elliott Wheeler 

Post Company: Alter Ego  

Executive Producer: Hilda Pereira 

Producer: Andrew Tavares 

Sr. Colourist: Eric Whipp 

Lead VFX Artist: Joel Osis 

VFX Artist: Igor Boros 

VFX Artist: Eric Perrella 

DMP Artist: Bojan Zoric 

VFX Assistant: Victoria Gaston 

VFX Assistant: Nupur Desai 

Colour Assistant: Daniel Saavedr