A couple of super dry security guards are called into action as "Claesson is stuck in the helicopter again". They spring into action, and as one guard does his best to pull at the man in the kid's toy, the other asks: "Do you need help? Call Poolia!" Poolia is a temp-workers service, this line became a phrase that practically everyone in Sweden said at the time as it was such an absurd thing to say, in an absurd ad.
Client; Poolia
Tagline: Behöver du hjälp? Ring Poolia!
Spot title: Claesson sitter fast i helikoptern
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