Planet Fitness "#BATTLEGYM" (2015) 1:30( USA)

Here's a timely nod to The Hunger Games featuring what it's like to walk into one of those meathead gyms vs. Planet Fitness. Great casting. "Sometimes I roll around on the ball thingy," is the most accurate description I've heard. This spot which is part of a larger campaign, is airing in cinemas before all PG-13 rated films. I do love the Planet Fitness strategy to set itself apart from places like Gold's Gym for the hardcore, or Equinox where you can only get in if you're sexy enough. Considering all gyms are the same, we're dealing with a parity product, so anything to differentiate will help.

Client: Planet Fitness
Agency: RED TETTEMER O’CONNELL + PARTNERS
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Ari Garber
Associate Creative Director: Mark Garman
Senior Art Director: Jeremy Gilberto
Copywriter: Jordan Breindel
Producer: Joe Mosca
Social Strategy: Jenny Marder
Digital Strategy: Uri Weingarten
Account Executive(s): Jamie Thomas, Chelsea Dubin