Nice and simple campaign for the Paris Philpharmonic. The campaign, called "Ouverture" plays off a double entendre. In French the word not only means ouverture, in that classic musical sense of the word, but it also means "opening." In this case, the ear (and mind and soul and brain) are being opened.
BRAND - Philharmonie de Paris
BRAND MANAGEMENT - Hugues de Saint-Simon, Luc Broté
AGENCY BETC
AGENCY MANAGEMENT - Catherine Emprin
- Isabelle Picot
- Caroline Rey
CREATIVE DIRECTOR - Remi Babinet
ARTISTIC DIRECTOR - Françis De-Light
COPYWRITER - Nathalie Dupont
TRAFFIC - Elise Herfort
TV PRODUCER - Isabelle Mocq
PRODUCTION HOUSE - RITA
SOUND PRODUCTION - La-Bo BETC
DIRECTOR - Brigitte Niedermair
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