Ogilvy Publishes Justice & Brand Accountability Paper

Ogilvy has written a free paper on Justice & Brand Accountability that was published by members of the Ogilvy team spanning social, strategy, and consulting. They explain their thoughts:

Because we find ourselves at an inflection point in history, this is a time for intentional, swift, and meaningful action. We are no longer in a moment where we are willing to tolerate either pernicious injustice, or a blind indifference to it. As marketers, we know the immense influence of our industry to shape perceptions, to influence representation in mainstream culture, to bring accountability to brands, and to make advancements more accessible.

Brands taking a stance, speaking up, and acting on justice is about doing both the right thing and the necessary thing for their business, customers, and communities. We are committed to partnering with our clients to facilitate meaningful change – and know you are too. Every brand must start somewhere and – let’s be honest – most have a lot of progress to make. As Ogilvy's leadership in the USA noted earlier this month, we are on this journey ourselves. But we know that getting involved may seem daunting to clients. For this reason, we built a guide and toolkit that outlines six practical steps to acting on a commitment to justice.