OddBox - Odd Neighbour / Join our fight against food waste (2022) :30 (UK)

I have always loved the idea of fresh produce boxes delivered to me and began subscribing to hyper-local ones where I lived near farmlands when my baby was still a baby. It was nice to be able to support local farms, and get fresh produce.
Tapping into that convenience, and the fact that a lot of us simply don't have time to go to the supermarket and smell the tomatoes, and using the insight that food waste is proper waste, Oddbox now packages produce that has been rejected from the shiny supermarket spotlights because it was too big, too small, or even too bendy. I've seen this insight in some ads that have correctly begun stalking me on social media (because I love this vegetable delivery service idea), but it wasn't until now that I saw an ad that made me want to buy a specific one.
All they had to do to sell me was add a bit of British humor and delivery to the concept of Oddbox. If they continue down this Oddbox and oddly matched neighbour's route, I can see these boxes being big business in the UK very soon.
Please do an "odd couple" roommate situation where the only thing they can agree on is odd-sized veg!

The ad, which will run across the Sky network and Channel 4, supports Oddbox’s drive for growth through 2023 and beyond, as it looks to become better known outside of London.

Emilie Vanpoperinghe, co-founder of Oddbox, said:

“As we start the new year, we wanted to capitalise on everyone’s good intentions - Oddbox is an easy way to make a positive change for the planet and enjoy some great fresh produce to boot.
Hell Yeah! has helped us create an ad that shows that Oddbox is more than just a veg box - it’s a community, and a way to make a difference that you can feel proud of.”

Dulcie Cowling, founder at Hell Yeah! added:

“One of the things that sets Oddbox apart is the community it has built around its boxes. People love opening them, and we wanted the whole ad to capture the excitement of delivery day. Oddboxers also feel a sense of satisfaction, knowing that they’re doing something positive for climate change, so we wanted to capture their pride without it feeling worthy. We’ve made something that’s warm and uplifting to watch - but at the same time, that celebrates the passion and pride that comes with being an Oddboxer.”

Oddbox is a mission-led start-up that rescues the "too odd" and "too many" fruit and veg at risk of going to waste. It partners directly with growers to take this surplus and odd fruit & veg and delivers its boxes to customers across the country, preventing it from going to waste and creating a positive, measurable positive impact on water use, carbon, and waste reduction.

Oddbox was founded in 2016 and grew six-fold in 2020 alone. It has raised £19m in funding across 2020 and 2021 to further its impact. The brand is already well-known in London and delivers to most cities across England and Wales.

Client - Oddbox

Chief Commercial Officer - Yannick Barriol
Head of Growth - Liz Yates
Creative Manager - Eden Sparke

Head of Creative - Dulcie Cowling

Creative director - Fiona White

Creative director - Michele Bona

Creative - Kirsty McKinlay

Head of Strategy - Tom Newton

Strategist - Bianca de Sousa

Client Services Director - Jo Hill

Media planning and buying - Squadron Venture Media

Production Company - Studio Yes

Exec Producer - Zoë Waller

Producer - Victoria Ayettey

Director - Marysue Masson

DOP - Marcus Domleo

Art Director - Chris Williams

Costume Designer- Emily Pirouet

H&MU - Christine Hillhouse

Gaffer - Barry Keegan

Grip - Jack Jackson

PM - Holly Newman

1st AD - Kerry Green

Grade - Coffee & TV
Sound Mix - Guilt Free Audio
VO - Helen Barford
Music - Chris Morris, Stewart Barnes
Music licencing - SoundslikePublishing