New Societe Generale Campaign by Fred & Farid - It's Never That Simple / The Dog / The Doctor / The Avocado

Welcome to a world where all problems are solved in a simple ... too simple way. Way too simple to be true. This is the humorous approach chosen by Societe Generale that reminds us that "Nothing is not as simple as it may look" to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.

The creative approach consists of a too simple resolution of problematic situations, challenging the audience in a quirky way on the insurance thematic usually perceived as stressful.

Like here, where the specialist Doctor turns out to be a shaman.

Created by Fred & Farid Paris, directed by Matt Devine from Australian collective Glue Society (Wanda), these 3 new web films illustrate in a humorous way how Societe Generale provides all insurance solutions for every situation, always with the aim to jointly develop team spirit.

Agency : FRED & FARID PARIS
Client : SOCIÉTÉ GÉNÉRALE
Title of ad: CAMPAGNE PROTECTION
Brand Supervisor : ANNE LE CORRE – NATHALIE GOUADAIN – SÉBASTIEN DE CAGNY
Agency Supervisor : EMMANUEL FERRY - AMAURY DEVITRY - CANDICE CORRE – LAUREN HADJADJ
Chief Creative Officers : FRED & FARID
Executive Creative Directors : OLIVIER LEFEBVRE ET BENJAMIN MARCHAL
Copywriter: FRANÇOIS GUYOMARD
Art Director: NICOLAS BERTHIER
Agency Producer: AURÉLIEN MÉRIGAUD
Production Company: WANDA PARIS
Production Company City: ST DENIS
Executive Producers : PERRINE SCHWARTZ & JÉRÔME DENIS
Director: THE GLUE SOCIETY (MATT DEVINE)
DOP : RAY COATES
Post Production : WANDA PRODUCTIONS & DIGITAL DISTRICT
Post Producer : THOMAS CORNET
Editor : XAVIER PERKINS
Colorist : DIDIER LEFOUEST
Flame Artist : LIONEL MORILLON
Media Agency : CARAT FRANCE
Media Agency Supervisor : NICOLAS FRAUDREAU - YVAN BOUFFAY - THIBAUD RIVALS