The Cannes Titanium winner is already immortalized in Badland, since a few other designers and at least one record company were already making those ugly lines prettier.
Now it turns out, this barcode decorating been going on since at least 1986. See this post at the NZ Creative Circle Blog for more examples scanned from an old book.
Above, "barcode on the back label of Eye of the Swan Californian wine. Since the swan on the front is treated naturalistically, cat's-tails continue the story. Tharp Did It, USA , 1986"