It reminded me of a push puzzle - and therefore this Mcdonald's push puzzle poster, but in this case the billboard was inspired by the word "shaken" and the tiles at the airport. Because you can't have a milkshake without shaking it.
Name of project: Milkshake Yotvata
Client: Yotvata
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Shay Kirshenzvaig
Copywriter: Or Sitt
Account Director: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Alon Segal
Photographer: Ziv Koren, Shlomi Arbiv