We never set out to create a Christmas character, it just happened. This is the story all about how a tiny Lidl jumper made a star out of a little girl’s bear.
The Story of Lidl Bear
Ad Agency: Accenture Song London
Director: David Kerr
Chief Creative Officer: Nik Studzinski
Creative Director: Luke Ramm, Joe Holt, Robert Amstell, Matthew Lancod
Production Company: Hungry Man
DoP: Simon Chaudoir
Editorial: The Assembly Rooms
Editor: Adam Spivey
Post Production: Rascal
Post VFX Lead: Colin Oaten
2D Lead: Andrew ’Barnsley’ Wood Compositing: Holly McLean
Motion Graphics: Matt Osborne, Steve Hill
CG Artist: Mikael Theander, Adam Ahlgren
Colourist: James Bamford
Sound Company: 750pmh Sound
Designer: Sam Ashwell
Country: United Kingdom
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