Islazul almost kills a bear for fashion

Oh lookie! It's a talking bear (which we've been assured never got harmed but just ate cookies the whole time.) And a guy wearing hipster sneakers. And the guy kills the bear. And then we're told you shouldn't have to feel like you killed mother bear for sneakers. Huh?

Is this a play on words in Spanish? Is this something only people in Madrid get? Or is it a really freaky way of getting attention?

No sé.

Islazul | Back to Happy Shopping (Director's Cut) from Lore&Jun on Vimeo.

Client- Islazul
Agency- Del Campo Saatchi&Saatchi
Creative Director- Lucas Paulino, Angel Torres
Copywriter- Jonai Sosa
Art Director- Chiqui Castaño
Producer- Sergio Huerta
Production Company- Fish
Executive Producer- David de la Flor
Producers- Sergio Martínez, Marce Molero
Director- Lore&Jun
Director of Photography- Albert Roigé
First AD- Javi Cano
Location Manager- Emma Patiño
Casting Director- Miriam Grande
Wardrobe- Miguel Apresa
Makeup- Leticia Martínez
Editing- José Ramón Lorenzo
Post- Last Drop
Grading - Junior Martinez