Just in time for Valentine's Day, Ikea brings us a spot featuring couples of all ages singing the praises of love-- and Ikea. What's quite striking to me is just how much rapport the older couples have. They are absolutely charming. While the younger couples they filmed shopping in IKEA strike me as being a lot more superficial. Probably because they weren't talking about love but talking about IKEA, and how much one (almost always the guy) is exasperated by how much time they spend there.
Agency: Åkestam Holst
Client: IKEA Sweden
Creative Director: Andreas Ullenius
Art Director: Petra Albrektson
Copywriter: Rickard Beskow
Account Executive: Kjell Mansson
Agency Producer: Leila Widgren
Account Director: Henrik Adenskog
Produktionsledare Anna Nolendorfs
Planner: Jerker Winther
Graphic Designer: Jens Broman
Production Company: Bacon
Director: Tarik Saleh
Producer: Ylva Axell
Advertiser's Supervisors: Mia Granath & Patrik Nygren-Bonnier
Music: Josefin Jinder/Nils, Tull/Victor Holmberg
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