To promote the sparkling mineral water Deep Spring’s relaunch, Saatchi and Saatchi NZ partnered with JCDecaux to create the first ever digital coloring board. Celebrating the ancient Zantangle art, people in Sydney and Melbourne could take a moment out of their day to chill out and interact with the billboard If you are in either city want to try them, they are live until August 22nd at Flinders Street Station and Southern Cross Station in Melbourne and Darling Harbour and Martin Place in Sydney.
JCDecaux Innovate
Software Development: Ansible
Media Agency: UM
Creative Agency: Saatchi & Saatchi NZ
Client: Deep Spring
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