This ad is like a manifesto against female roles and stereotypes. A woman takes a hammer to a brick wall and instead of taking down "just a wall", she's smashing statues of strippers, stereotypical pink princess girls, and boss men standing on the head of a woman.
The motto: "We never said it would be easy“.
The opening shot is more than a little reminiscent of "Apple 1984", but I suppose that hammer held by a woman will always evoke that.
Ad agency: Heimat, Berlin
Production Company: Stink Berlin GmbH
I built this website. From scratch. Including the servers.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
