Halloween Horror Nights TV - “Lipstick” - (2008) :30 (USA)

Agency: David&Goliath

Halloween 2008 will mark the 18th year of Halloween Horror Nights at Universal Orlando. The annual event, held on both coasts, is notably the best Halloween event in the country. Every year, the event theme—both in-park and marketing—is centered on a new key "scharacter" who torments and taunts park guests.
For this year’s television advertising, LA-based creative agency David&Goliath introduces a new "scharacter" at Universal Orlando, who will bring together the most fearsome fables, lost legends, maniacal myths and dark stories of torment and terror: Bloody Mary. A child’s lost rhyme, chant her name while looking in a mirror and her wretched, vengeful spirit is said to appear and drive you mad with her stories of woe. The myths are real, and the legends are true. Are you ready to face them?

Product Name: Halloween Horror Nights TV
Client: Universal Orlando Resort
Campaign Breaks: 9/8/08
Name of Execution: "Lipstick"
Where Airing: Regional/Florida

Target Audience: The target is equally divided between families with older kids and groups of teenagers/young adults. These are people who are looking for a real scare at Halloween.

Chief Creative Officer: David Angelo
Creative Director: Ben Purcell
Art Director: Laurenne Sala
Copywriter: Mike Van Linda
Producers: Carrie Lighthall

Production Company: Karma Kollective

Director: Dean Karr
Director of Photography: Adam Santelli
Executive producer: Yamani Watkins, Edgar Enriquez
Line Producer: Arthur Gorson
Editing House: Spinach
Editor: Adam Bright
Producer: Jonathan Carpio

Music House: Amber
Composer: Bill Kessler
Producer: Patrick Oliver

Audio Mix: Eleven
Mixer: Jeff Payne

VFX: Riot
Compositor/Inferno Artist: Andy Davis