Guinness Africa – Pantsula Dancers are made of love #MadeofBlack - (2014) (UK)

The Pantsula Dancers are Made of Love, passion, and black. The highly energetic dance form that originated in the black suburbs of South Africa during the Apartheid era, mainly in the streets of Soweto, and is still going strong. It has spread worldwide inspiring acts all over, their use of footwork, rhythm and beat can be seen in modern dance acts all over the world.

See also the Botswana bikers, Bee Diamondhead, DJ Steloo and the two minute main campaign edit commercial.

Agency: Abbott Mead Vickers BBDO
Client: Guinness
Creative Director: Mike Shalit
Copywriter: Mike Sutherland
Art Director: Anthony Nelson
Agency Producer: Nick Godden
Agency Producer: Holly Pienaar
Director: Sam Brown
Prod. Co.: Rogue Films
Post Production: The Mil
Audio Post: Wave
Editorial Company: Final Cut
Editor: Amanda James