Guinness Africa – Bee Diamondhead #MadeofBlack - (2014) .45 (UK)

Bee Diamondhead is the ever-fabulous fashion editor at Marie Claire & stylist in South Africa, bedazzled in diamonds true to her name. She believes that Africa inspires fashion all over the world for it is eclectic, creative, colorful and individual. If Bee Diamondhead wrote a book it would be called "The world owes you nothing -- a guide on how to do it better" and she's already started by showing us all how haute style all the time. Bee Diamondhead is "Made of Celebration. She is #MadeofBlack"

See also DJ Steloo and the main campaign edit which - IMHO - spends all it's aural glory on Kanye, missing the chance of promoting an African talent in Africa so I'm quite befuddled by that choice, yes. Not getting over it by a long shot, folks. Tweet at me all you like about it if you fancy, tweet about this if you want too. Anyway, I want that hat. So cool. Bee knows her stuff.

Agency: Abbott Mead Vickers BBDO
Client: Guinness
Creative Director: Mike Shalit
Copywriter: Mike Sutherland
Art Director: Anthony Nelson
Agency Producer: Nick Godden
Agency Producer: Holly Pienaar
Director: Sam Brown
Prod. Co.: Rogue Films
Post Production: The Mil
Audio Post: Wave
Editorial Company: Final Cut
Editor: Amanda James
Read more at http://adland.tv/commercials/guinness-africa-dj-steloo-madeofblack-2014-60-uk#aI0xPvQbJ7AOIsjm.99