GEICO - High Five Unskippable - (2015) :15 (USA)

Geico's creative solution to the 95% skipped pre-roll ads is to make ads that are unskippable, because the first 5 seconds are the payoff of the ad. In this the payoff is "savings!" and a jump up high five that leaves the men hanging ... One even drops his hot dog. As they hang about, nylon wires showing, the BBQ fire starts up and well, did you skip it? I bet you didn't. Also, you now know that GEICO means savings (and jumping high-fives).

Client: Geico
Vice President, Marketing: Ted Ward
Mgr., Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan

Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Justin Pollock

Executive Producer: Jackie Kelman Bisbee
Line Producer: David Lambert

Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer

Telecine: Co3
Colorist: Tim Mascik

Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage

Music: APM

Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus