Galaxy - “Accidental Renaissance" - (print) Ireland

Accidental renaissance, meet exquisite chocolate. BBDO Dublin figures that "to taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words."

Hence the “Accidental Renaissance". Moments of everyday 21st-century dreary life, but with a dramatic look of old Dutch masters,

To achieve the correct look, the team worked with renowned Dutch fine art photographer - Gemmy Woud-Binnendijk - to create a series of images that depict contemporary life in all the sumptuous luxury of both renaissance paintings and Galaxy chocolate. Galaxy, take me away, I say - with a nod to Calgon. These artsy outdoor posters will stand out in the bus stops and shopping areas.

CREATIVE AGENCY: BBDO Dublin
COPYWRITER: Isabel Harvey
ART DIRECTOR: Ivona Poljak, Fionán Healy
PLANNER: Rachel O'Donovan
PRODUCER: Noel Byrne
EXECUTIVE CREATIVE DIRECTOR: Dylan Cotter
CREATIVE DIRECTOR: Colm O'Gaora
PHOTOGRAPHER: Gemmy Woud-Binnendijk