Shalmor Avnon Amichay/Y&R Interactive built specially designer lockers for 15 of the most popular gyms in the the Tel Avis area to remind people that a healthy body deserves a healthy smile as well.
Cavities in my locker
Client: Elmex
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
2009
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Shay Kirshenzvaig, Erez Avshalom
Copywriter: Or Sitt, Elran Levy
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Photographer: Shlomi Arbiv
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