Draft NZ ambient campaign helps keep out the draft

Creatives Darryl Roycroft and Graham Wiremu and photographer Greg Semu have worked to create the latest ambient campaign from Draft New Zealand.

The installation, by Rocket Signtists, has gone up in shopping malls for Curtain Bank, a charity that is sponsored the huge power utility company Genesis Energy and one of Draft NZ's main clients.

Behind a real window frame is the image of a child's bedroom, revealing the uncomfortable reality of some homes in poorer parts of New Zealand.

The copy on the plaque reads: Nobody deserves this kind of exposure

Curtains don’t just keep out prying eyes, they keep out the cold.
Far too many Waikato families freeze because their homes are without curtains.
So please, donate your old curtains and give warmth to a needy family.