When you drive a Suzuki, it's just like being at the dodgems. And I realize that's a UK name for bumper cars, but the first thing I saw was the word DODGE in big type so I thought it was going to be a comparison spot. Thankfully, no. It's just a spot that tells you how fun the car is to drive. By the way there must be more than a few car brands out there whose perception is otherwise, because this strategy of proving how fun a car is to drive is creeping up more and more. This spot to the best of its ability shows off how fun it is to drive at a low speed in a circle. I do like the way this was lit. Quite nice.
Client: Suzuki GB PLC and Suzuki Europe NV/SA
Creative: Red Brick Road
Media: the7stars
Executive Creative Directors: Matt Davis, Richard Megson
Copywriter: Matt Davis
Art Director: Richard Megson, Ted Smith
Managing Director: Andrew Godley
Business Director: Patricia Synephias
Senior Account Manager: Zelda Hughes
Producer: Tim Page @ Heads Up Productions
Production Company: BlinkInk
Director: Noah Harris
Editing House: Stitch Editing
Editor: Max Windows
Sound: Tony Rapaccioli @ Wave Studios
Post Production: nineteentwenty
VFX Supervisor: Duncan Horn
Colourist: Duncan Russell @ Freefolk
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