All we have here is a hummable tune called "I like beer", sung by men in bars, people in marathons, men in gyms, groups of golfers. The comedic relief lies in the fact that Chris Pratt is desperate to try and steal each scene as he's been relegated to just being an extra. The poor guy thought he had landed the roe as spokesperson too.

Client: Michelob Ultra


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.