At this point the Tide campaign is just mocking previous Super Bowl ads, which is a super bowl ad idea "bingo" stereotype we've seen done a few times before.
.home - domestic living (ads)
"You have kids, but your house doesn't look like you have kids, because your storage game is so on point." Perhaps if west elm made some kids' toys you'd be able to display them. Just sayin'.
"Did you just leave your bedroom door open so your dinner guests could see your new dresser? Who are you? People suddenly think they should take their shoes off when they walk into your house.