ElaN Languages "Promise the translation" (2016) 2:00 (The Netherlands)

Wow this is such a great spot. Such a simple idea with an actual benefit to using the product advertised. Remember when we used to do that? Damn. This spot wants to introduce you to a much better translation tool than Google Translate. To prove how much better Elan Languages is, JWT Amsterdam had international couples translate their wedding vows using Google Translate and then Elan Languages. Then they read the results on the day of their wedding with predictably funny results.
When words matter. Fuck. That's a great idea and great tagline, too. Now I'm jealous.

CLIENT: ElaN Languages
CREDITS CLIENT:
BUSINESS DEVELOPMENT DIRECTOR /
MANAGEMENT TEAM LEAD: Johan Noël
THINK
EXECUTIVE CREATIVE DIRECTOR/ COPY: Bas Korsten
Sr. CREATIVE ART: Guney Soykan
Sr. CREATIVE COPY: Kasia Haupt Canning
STRATEGY DIRECTOR: Daan de Raaf
STRATEGIST: Lex Notenboom
DO
CONCEPT PRODUCER: Linda Jansen
SCREEN PRODUCER: Lotte de Rooij, Mariska Fransen
MAKE
DESIGNER: Ronald Mica
PRODUCTION
PRODUCTION COMPAGNY: Brenninkmeijer & Isaacs
POST/VFX: The Ambassadors
DIRECTOR: Joe Roberts
D.O.P: Job Kraaijeveld
EDITOR: The Ambassadors

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