Introducing the world's first pizza box designed to eat pizza in bed. So basically it's a pizza box table. Silly? Yes. But also real. No kidding. They spent months prototyping this. It's not only easy to use but safe to use, too. This limited edition pizza box table is food grade but it's only available for a limited time, and through a contest. And it's only available for dads or father figures.

This is also a whimsical take on breakfast in bed for since it's part of a Father's Day campaign. And what would a dad-type want more than pizza in bed? From Wednesday, June 6th to Monday, June 11th Canadians can comment on the video by tagging a father figure in their life for a chance to win a BP in Bed experience, including $100 of their favorite menu items. The limited-edition boxes are available exclusively through the contest.

So do yourself a favor if you are Canadian. Watch the video on their Youtube page and leave a comment. Your dad might have a great father's day. Unfortunately for mom, the bed will smell like pizza, so I recommend you have that "celebration," first and pizza after.

Client: Boston Pizza

​Title: BP in Bed​

Client: Boston Pizza International

Assistant Marketing Manager: Kayla Burchell

Marking Manager: Caley French

Sr. Marketing Direction: Adrian Fuoco

Agency: john st.

Chief Creative Officer: Angus Tucker

Creative Director: Paul Little

Copywriter: Kohl Forsberg

Art Director: Dorota Pankowska

Executive Design Director: Mooren Bofill

Retail Designer: Michael Arnott

Executive Director: Cas Binnington

Head of Integrated Production: Aimee DeParolis

Producer: Neal Owusu

Team Lead: Ryan O’Hagan

Account Director: Caitlin Bourada

Account Supervisor: Emily Farncomb

Director: Paul Steinberg

Line Producer: Maddy O’shaughnessy

Production Company: Heyd & Seek / 172

Editor: Scott Edwards

Online: Tendril

Audio House: Audio Process