Just like your favorite stuffed animal, Bank of Ireland is with you wherever you go. Fun storytelling here, as we see all of the parental changes through the boy's eyes: a baby, moving, then getting siblings and a pet. All of these changes cost money and Bank of Ireland is there. By the way, the song is a cover by Genesis.

Creative Agency: TBWA\Dublin

Executive Creative Director: John Kane

Creative Director: John Kilkenny

Chief Strategy Officer: Mark Nolan

Senior Strategist: Aleesha Tully

Director of Social Media & Content: Andrew Murray

Social Media & Content Specialist: Dylan Newe

Head of Broadcast: Onagh Carolan

Managing Director: Fergal Behan

Account Director: Eibhín Mc Loughlin

Senior Account Manager: Rebecca Schatz

Account Executive: Alex Lloyd

Production Company: Independent

Director: Gary Freedman

Producer: Chris McBride

Service Production Company: Sweet Media

Service Company Producer: Emma O’Beirne

Editor: Adam Spivey, The Playroom

Grade: Jean Clement, MPC London

Online post production: Screen Scene

Online post production producer: Sinead Bagnall

Sound: Mutiny

Music: 'Follow Me, Follow You' written by Genesis, Performed by Maria Byrne