Cadbury Twirl Bites - Twirly-gig - (2011) :40 (UK)

This twirly toy can, and will, hypnotize all children and most adults. *watches again, again, again...* In fact, I think we should send it to space to ensure we'll never be invaded by aliens, they'll be too busy watching it. Peace on earth from Cadbury's man! Ok, fess up, who spiked my coffee?

The ad, created by Fallon, has been directed by French music and film director Yoann Lemoine and plays on the idea of "twirling" and how this simple pleasure can provide a little uplift in your day. Renowned visual effects specialists Mattes and Miniatures hand crafted a bespoke "Twirly-gig" a complex spinning structure made up of mesmerizing fans and propellers, which show everyday moments with a fun and playful Cadbury twist; a carwash with penguins or office workers spinning on their chairs. Jane Furze, Marketing Manager, My Daily Treat said: "As this is our first above-the-line UK ad campaign for Twirl for 15 years, we wanted to mark the introduction of Twirl Bites with an uplifting spectacle that also illustrates the magic and creativity that consumers now expect from a Cadbury campaign."

Project name: Cadbury Twirl Bites Creative agency: Fallon Client & job title: Jane Furze, Marketing Manager, My Daily Treat Brief: Launch of Cadbury Twirl Bites Creative Directors: Shishir Patel & Sam Oliver Art Director: Rick Gayton Copy Writer:Darren Beresford Group Account Director: Nik Windsor Account Director: Katy Cuff Account Manager: Brad Firth Agency Planner: Jo Hudson Agency Producer:Angus Smith Production Company:HSI London ltd Director: Yoann Lemoine Producer:Nicola Doring Director of Photography: Mathieu PlainfossÈ Editor: Sam Gunn @ The Whitehouse Post-production:Prime Focus Music (if composed/mixed):The Shoes Audio post-production: Wave Media Agency:PHD Media Planner: Jennifer Nicholson