The "Save our Swarm" billboard where the message is created by live bees, as seen on Adfreak and Copyranter, is ready for its badland closeup.
The Banrock Station winery - SOS bee billboard (Save our swarm)
In the BBC article about it, they claim it's worolds first Bee Billbaord. Yeah, maybe, but it's not the first billboard using insects to spell out the message. As seen in ads with bugs are bugging me (Badland) before, both ORKIN and Sugar Free billboards featured bugs. In the Sugar Free posters, ants showed that even they liked the stuff, while the Orkin fly paper ads was an icky way to remind people of what Orkins services are.
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