Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)

Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.

We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Agency : Artplan, Rio de Janeiro, Brazil
Client : Brazilian Symphony Orchestra (OSB)
Art Direction : Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriting : Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer : Leonardo Marçal
Web Production : Augusto Correia, Leonardo Marçal
Agency Producer : Ana Ourique
Photographer : Bruno Foscaldo
Executive Creative Director : Roberto Vilhena
Creative Director : Alessandra Sadock, Gustavo Tirre
Account Executive : Ana Deccache
Account Manager : Pedro Sharp
Media : Tiago Pinheiro
Film Production : Tycoon
Director : Kiko Lomba
Producer : Samara França
Editor: Ralse