Award-winning spot helmer and creative Ed Schumacher has announced the creation of Boy Genius, a production company based in Venice, CA. Thefirst signee is copywriter-turned-director Scott Corbett and veteran Director of Broadcast Joe Pistorio is Head of Production.
"Making commercials is fun," Schumacher said "We want to be challenged by great creative and collaborate with people who shared our sense of joy about the work. We don't want to take ourselves too seriously."
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